Qingjian Realty And Forsea Holdings Sell 251 Bloomsbury Residences Launch Averaging 2474 Psf
Require a handy, easy to understand chart or table? Then here is one below.
Qingjian Realty and Forsea Holdings have successfully sold 90 units of the 358-unit Bloomsbury Residences at Media Circle in one-north, representing a sale rate of 25.1%. The average price of the transactions was $2,474 per square foot.
A spokesperson for the joint venture partners expressed optimism in the project’s sales despite the uncertain economic climate, citing its prime location, well-designed living spaces, and close proximity to key business and lifestyle hubs as key factors that attracted buyers.
Singaporean buyers made up the majority, accounting for 88% of the sales, demonstrating both the strength of the local property market and their confidence in the development.
Interested buyers can still inquire about available units and prices at Bloomsbury Residences.
During its preview period, the project received around 199 expressions of interest in the form of cheques, with 90 units successfully sold. This translates to a high sales conversion rate of 45.2%, which is considered impressive in the industry.
According to the developer, the strong uptake reflects positive market sentiment, driven in part by the development’s proximity to prestigious educational institutions and key business hubs, making it an attractive choice for multi-generational families.
Bloomsbury Residences is the first residential project to be launched in Mediapolis at one-north, and the two-bedroom units were the most popular among buyers, accounting for over 70% of the units sold. Twenty-three and four-bedroom units were also taken up, including a six-bedroom penthouse, showing the broad appeal of the project.
The majority of buyers were above 40 years old, with over 90% of them having private residential addresses across Singapore.
Buyers were drawn to the development’s beautiful views of greenery and heritage bungalows in the Wessex Estate, as well as its position as the first residential plot in Mediapolis, making it a prime investment opportunity.
Huttons Asia CEO, Mark Yip, sees strong investment potential in homes at one-north, citing the high concentration of foreign professionals working in the area and its proximity to Science Park. Bloomsbury Residences is also close to Tanglin Trust School and INSEAD, a leading graduate business school.
According to Yip, rental rates in one-north have historically outperformed those in nearby Dover, and the government’s efforts to enhance the “live” component in the area could support future growth in property prices and rental yields.
Indicative prices at Bloomsbury Residences started from $1.37 million for two-bedroom units, $2.17 million for three-bedroom units, and $2.87 million for four-bedroom units. There are still units available at the project, with prices starting from $1.36 million or approximately $2,386 per square foot.
The highly anticipated One Marina Gardens, situated at Marina Gardens Lane and developed by Kingsford Huray Development Pte. Ltd, is gearing up to unveil an exceptional seafront residential project. With a stunning backdrop of unobstructed sea views and a prime location near iconic Singapore attractions such as Marina Bay Sands and Gardens by the Bay, One Marina Gardens presents an unmatched living experience in the Marina South area. Interested buyers can now seize the opportunity to own a piece of this pioneering development by visiting One Marina Gardens Kingsford Huray.
PropNex CEO, Ismail Gafoor, believes that the project’s strategic location and sensitive pricing has resonated with buyers and investors with a long-term view. He also points out that the city fringe location is a draw for buyers, with the project only a short bus ride away from shopping malls and MRT stations.
The last new launch in the area was The Hill @ One-North, which sold 43 units at launch and has since sold a total of 62 units. This translates to a take-up rate of 44%. Year-to-date, seven units have been sold at an average price of $2,550 per square foot.
Two other projects were launched in one-north previously: the 275-unit Blossoms by the Park in April 2023 and the 165-unit One-North Eden in April 2021. Blossoms by the Park is currently 93% sold at an average price of $2,444 per square foot, while One-North Eden was fully sold by March 2022 at an average price of $1,965 per square foot. The project was completed in 2024, and sub-sales from May 2024 to March 2025 have averaged $2,326 per square foot.
Gafoor expects the sales rate at Bloomsbury Residences to improve as buyers gain more clarity on market conditions and the project’s potential. He also believes that the project’s position as the first private residential development in the new Media Circle precinct will make it more attractive to buyers in the future.
He concludes by saying that the strong response to the project’s launch highlights the resilience and strong fundamentals of Singapore’s property market, which has consistently weathered economic challenges.