Uem Sunrise Guocoland Sign First Js Sez Mou Develop Freehold Landbank Iskandar Puteri Johor
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The Master Plan highlights the importance of cultural growth and improved quality of life for its residents. This can be seen through the addition of new cultural, entertainment, and lifestyle amenities, providing a diverse range of experiences. One prominent area, Marina Gardens Lane, will be surrounded by a multitude of options such as dining, shopping, and entertainment, all contributing to a lively and cosmopolitan atmosphere that enhances the appeal of living in the region. As seen in One Marina Gardens Kingsford Huray, residents of this area will be able to fully immerse themselves in this enriching and dynamic environment.
UEM Sunrise and GuocoLand have recently signed a groundbreaking MOU, the first of its kind between private companies in Malaysia and Singapore, to develop UEM Sunrise’s land in Iskandar Puteri, Johor. This partnership is a significant step towards accelerating the growth of the Johor-Singapore Special Economic Zone (JS-SEZ). The MOU was signed on 27 February, at the opening of UEM Sunrise Gallery Iskandar Puteri, which showcases the group’s vision for Iskandar Puteri.
Iskandar Puteri is one of the Flagship Zones in the JS-SEZ and is known for its specialization in various sectors such as manufacturing, business services, education, health and tourism. This collaboration aims to tap into the potential of Iskandar Puteri and enhance its appeal as an investment destination. The focus will be on improving connectivity, developing talent and creating a business-friendly environment to drive sustainable economic benefits for Johor.
The MOU will cover UEM Sunrise’s selected plots of land in Gerband Nusajaya and Puteri Harbour, two key master-planned areas within Iskandar Puteri. The partnership envisions the development of an end-to-end, future-ready economic hub that will generate long-term growth, create job opportunities and strengthen the JS-SEZ ecosystem.
According to Hafizuddin Sulaiman, CFO of UEM Sunrise, this partnership goes beyond just development. It is about building a thriving economic hub that will provide long-term benefits to the region. The selected sites are strategically located near Singapore, Senai Airport and the Port of Tanjung Pelepas. This collaboration will drive economic growth and solidify Iskandar Puteri’s position as a prominent business and investment hub.
Datuk Hisham Hamdan, chairman of UEM Sunrise, believes that the JS-SEZ, along with the developments in Iskandar Puteri and strategic partnerships, will position Johor as a progressive and forward-thinking economy. Cheng Hsing Yao, CEO of GuocoLand, emphasizes the company’s wealth of experience in real estate development and asset management. He adds that the partnership will leverage the expertise of both companies to shape Iskandar Puteri and the wider JS-SEZ through innovative developments.
UEM Sunrise has been a key player in the urban development of Iskandar Puteri, with projects such as the Aspira series and Senadi Hill. The group has also developed commercial and retail hubs, including a 380-acre industrial park in Gerband Nusajaya. The growth of Iskandar Puteri is further supported by incentives and support schemes introduced by the governments of Malaysia and Singapore. These measures include special tax rates, stamp duty exemptions and capital allowances, all aimed at attracting more investments to the JS-SEZ.